Face Shapes


Understanding your face shape and knowing what looks best on you will give you more confidence when shopping for eye wear, earrings, choosing the right neckline for a dress or top and for trying out a new hairstyle. Has someone ever given you the compliment that your hairstyle suits the shape of your face perfectly? At the time, you probably had no idea what they were talking about but it’s true. The visual effect of certain hairstyles will change based on the proportions of your face. It is also best to know your face shape when learning how to apply blush and contour to accentuate your face and cheeks naturally.

When asked about their face shape most women will say that their face is round, but most faces are usually one of six basic shapes. There are certain shapes that prove to be a little challenging than others.  Many women with round faces have said that they feel larger than someone with an oval face shape and someone with a long face often complains that they can look drawn and appear tired when they have slept well.

The easiest way to determine your face shape, is to pull your hair back away from your face and take a good look in the mirror. Ask yourself: What’s the widest part of your face – your forehead or your jaw? Or maybe neither of them are but your cheekbones are the widest.  Next, look at your chin, is it pointy, round or square? Now, picture an imaginary line going around your face. What shape is it? Have a look at the chart below to determine what your shape is.


Heart-Shaped Face

If you have a heart-shaped face then your face is longer than it is wide. Your jawline is long and pointed and is the narrowest part of your face. What you want to do for your blush is actually dab a bit along the underside of your cheekbones all the way up to your ears. Always make sure you are using your blush brush in an upwards motion and blend in circles.

Long or Rectangle Face

Long faces, or “rectangle” as it’s sometimes called, are similar to oval and square-shaped faces. The only difference is the face is longer and less wide. Your forehead, cheeks and jawline should all be pretty much the same width. If you have a long or rectangle face you want to make sure that you are applying your blush below the outer corners of your eyes. You want to make sure that the blush never extends lower than the tip of your nose. This will make your face appear softer.

Oval Face

Those of you with oval faces have one of the best faces because it is evenly proportioned. Your forehead is just slightly wider than your chin. Your jawline will be a bit rounded and your face will be longer than it is wide. Think of an egg placed upside down. For this blush application you actually want to use your fingertips and locate the most prominent part of your cheek. Once that is done, blend upwards towards your temples to really highlight your cheekbone.

Triangle Face

When you have a face shaped like a triangle, your forehead will be wide with high cheekbones and your face tapers to a narrow chin or it will be the opposite where your chin and jawline will be wide and your forehead will be narrow. To get some attention off of your forehead, this blush application is all about using your blush brush and applying it in a sideways V along your cheekbones. Blend up from your cheekbones to your temple and then extend the blush over your brow a bit toward the centre of your forehead. This will help to balance the width of your forehead with the rest of your face.

Square Face

If you have a square face, the sides of your face will be straight and your face will be nearly as wide as it is long. Your jawline is defined with only a minimal curve and your hairline is probably straight. One of the objectives for blush application is to make your face appear softer. It’s pretty simple. All you need to do is apply your blush to the apples of your cheeks and blend upwards. This will create a sweeping motion. You also want to dab a little bit of blush on your forehead as well as your chin. This will soften up the square angle of your jawline.

Round Face

If your face is round, your jawline is round and full and your face is nearly as wide as it is long. Your cheekbones mark the widest part of your face. The round face actually needs to be slenderized so what you do is apply your blush in a sideways V along your cheekbones and blend upward. This will give you the illusion that your cheeks are much thinner than they might be.


Facial features can be accentuated with proper highlighting and subdued with correct shadowing or contouring. A basic rule is that highlighting emphasizes a feature, whereas contouring minimizes it. As mentioned above in the Oval Face category, this shape is evenly proportioned which makes it the ideal face shape. All other shapes are to be contoured and highlighted to fit the oval shape.

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